golf marketing for instructors

Better golf marketing in minutes: 5 tips you need to try!

Nov 07, 2019

Leverage the Value of Distance-Control with a Free Wedge Fitting

It’s a tantalizing question that instructor Rob Noel posed to golfers in his database: “Do you really know how far your wedges carry?” Many players who care about scoring aren’t sure at all, and it weighs on their minds when they’re inside 130 yards trying to pull a club. Noel invites them to a “Free Fit Friday,” in the noon to 4 p.m. time slot, featuring TrackMan for accurate measurement of carry distances. Structure of the afternoon was based on 30-minute sessions for each participant, with the chance, in Rob’s words, to “turn yourself into a scoring machine!” Benefit to the teaching professional is profit off wedge sales as well as an intro for non-students to see how competent and dedicated this academy’s coaches and clubfitters really are.
 

Use Nameplates as Rewards and Recognition for Regulars

Golfers see their names on cart signs, bag tags and lockers, so why not on the range? Even if you all you use are plastic plates that with an erasable surface, players will still enjoy seeing those beautiful words—their own first and last name. The plates you order could even have pre-printed titles, like “Golfer of the Week” or “Fast-Improving Student” or “Top 20 Most Improved.”. You don’t have to have one of these plates ready for every student every time—instead use them as an incentive for people who don’t yet have one, as well as a reward and retention tool for lesson-takers who are in your book already.
 

Hand Out Impact Decals on the Range

In the GolfWorks online catalogue you’ll find iron impact decals in rolls of 200 for $30. That works out to 15 cents apiece, a very small price to pay for the chance to create a meaningful connection with a range user who isn’t your student but seems like a good candidate. Make up a small poster showing a half-dozen used decals with off-center hits, blurred dimple patterns and other indicators of sub-optimal impact, topping it with the headline: “What Do These Marks Mean?” On a select basis, invite golfers to take 3 or 4 decals with them when they pick up a basket of balls, then upon their return they can show you the imprinted decals. It will likely be the first time they’ve ever used impact decals or impact tape, which makes this a great conversation-starter potentially leading to lesson signups.
 

“My Golf Teacher Reached Out to Me!”

Apparently this was the excited thought that went through the minds of 10 students who received texts from New Jersey-based instructor Brian Dobbie. The question Dobbie sent to his students, none of whom were currently active in his book, was disarmingly simple—he asked: “How is your game?” The message went out to the 10 golfers simultaneously and results came back to Brian quickly. All 10 golfers responded and the outreach resulted in Dobbie booking three standard lessons plus one playing lesson. He puts this nice success down to “the importance of following up,” in all kinds of different ways—including a quick, simple text.
 

Take Lessons in a Skill besides Golf and Blog Your Progress

Instructors are often advised to take lessons in tennis, guitar, fly fishing or some other motor skill, in order to remind themselves what the motor learning process is like from the student’s side. But if you ever do take this advice, don’t miss the opportunity to bring your golf students inside the process of what you’re being taught, how you’re going about practicing and what kind of progress you’re making. It will increase their respect for you (especially if you practice faithfully!) and it will build a narrative quality into your messaging, as your progress continues.


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