Brian Skena is a Manager within the Business Services Division of GOLF Business Solutions, a complete spectrum of business-to-business services offered by the family of golf brands within the NBC Sports Group portfolio and managed by GOLF Channel. In his role, Brian leads a team focused on assisting GOLFNOW golf course partners with revenue management, helping them present clean, attractive online inventory that brings golfers to the course using dynamic pricing strategies meant to fill their tee sheets at the highest possible rate.
Prior to working within the GOLF family, Brian helped grow the game as a golf coach, as both an independent instructor, as well as with GolfTEC training centers nationwide and Scottsdale, Ariz.-based John Jacobs Golf Schools. He also has held industry roles as a retail manager, tournament director, and golf professional at green-grass facilities. Brian is a Class-A member of the PGA of America, a Recognized First Tee Coach, and a product of Penn State’s Professional Management program.