GOLFNOW'S G1 management technology now helping more than 600 golf courses improve efficiency and customer service

Feb 05, 2020

Milestones show rising demand of G1 cloud-based management platform

ORLANDO, Fla. (Feb. 5, 2020) – Now transacting at more than 600 golf course facilities in North America, GOLF Business Solutions’ G1 technology continues to build on its reputation as the market’s most advanced all-in-one business management platform.

Approaching its second year in the marketplace, G1 has become GOLF Business Solutions’ most-installed, cloud-based business management platform. This milestone comes on the heels of a successful showing at the 2020 PGA Merchandise Show, where GOLF Business Solutions representatives hosted more than 400 meetings with golf course operators and managers during which the G1 technology was discussed.

“The interest in G1 is at an all-time high,” said Jeff Foster, senior vice president, GOLFNOW. “We’re proud of the milestones being reached but, more importantly, the ways that G1 has helped our golf course partners enhance the golfer experience. The improved control and mobility that G1 offers not only is helping operators manage their facilities more efficiently, but it also has the tools that are helping them improve customer service.”

With G1, tee sheet, point-of-sale, social media, customer booking engines, inventory, marketing campaigns and other functions integral to efficient operations are managed by golf course staff, anytime and anywhere.

“As a large resort business, we appreciate the flexibility and mobility that G1 provides,” said Jimmy Bills, director of golf at Arizona Grand Golf Resort. “In addition to seamlessly integrating with all the components we use within the GOLFNOW platform, the features within G1 have helped us streamline the management of our operation and allow us to transact from anywhere on our property, which really has improved our guest experience.”

Improved data collection is a key characteristic of G1, which also provides tighter data integration and integrity across multiple tools. Also, G1 provides better insight into golfer booking and spending patterns, which helps operators better customize their marketing messages.

“Golf course operators have expressed these as some of the more important features of G1,” said Charles Kingsbaker, a senior sales specialist for GOLF Business Solutions. “For example, it’s critical to ensure a golfer’s contact information is consistent across every platform used by the golf course. Also, the ability to use your data to identify the spending characteristics of golfers within your population can help tremendously with future planning.”

“The innovative technology has been hugely beneficial,” said Joe Dahlstrom CEO of Paradigm Golf Group. “From the iPad tee sheet at the first tee that updates real time along with our ability to proactively manage pace of play, deliver food and drinks, along with the personalized data collection that allows us to track our customer buying patterns and preferences.”

Another important included benefit for golf course operators using G1 who previously used locally installed software, is eliminating the need to manage updates manually and worry about server issues. The cloud-based G1 technology installs regular updates, new features and other improvements automatically, with no time or action required from golf course staff. These management functions also can be used across multiple golf courses within the same portfolio, which is a great time saver and allows more staff focus on the guest experience.

About GOLFNOW
GOLFNOW is an innovative technology company that creates seamless ways for golfers and golf courses to better connect. GOLFNOW operates the largest online tee-time marketplace in the world, offering 3.5 million registered golfers a variety of ways to stay connected to their favorite courses and the ability to easily book tee times online and via mobile devices any time of day. GOLFPASS members receive special playing perks through GOLFNOW, including tee time credit and rewards, with GOLFPASS+ members benefiting from waived booking fees, cancellation protection and 25% more rewards points. GOLFNOW is an extension of the GOLF Business Solutions’ suite of digital businesses, owned by NBC Sports and managed by GOLF Channel. With offices in Orlando, Fla., and Belfast, Northern Ireland, GOLF Business Solutions also provides technology, support and marketing services to more than 9,000 golf courses in 24 countries around the world.

-NBC Sports Group-
Media contact:
Dan Higgins
GOLF Channel Communications
Dan.Higgins@golfchannel.com
407-355-4018