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The Latest from The Index

Keeping stats on your teaching business is the key to success

Feb 10, 2020

Any veteran teacher will have a general feel for when things are going well, but the one way to be sure is by the numbers. Here are your key indicators.

We don’t truly know if we’re succeeding unless we can mark our progress using metrics—and stay on track by checking our numbers over time. That’s a fact of business life that only recently has gained major importance in golf instruction.

So, when a golf coach is asked how things are going, and they say, “My business is great,” they’re not providing much of an answer. The natural follow-up question would concern year-to-date gross revenue. What’s that number? Next question after that: How am I trending compared to my 2020 goals? And it’s always good to ask the simple question: How many lessons did I teach last month?

It’s natural to conclude that business is good because you can make the mortgage payment or because you felt like you were on the go all day. But imagine if you could use goal-setting, long-term strategy and ongoing measurement to boost your business 15 percent—or 25 or even 50 percent. Wouldn’t you want to give that a try?

If you agree with the premise, next step is selecting the stats and metrics to load onto your spreadsheet. Here’s a partial list:
 

  • Total lessons taught
  • Type of lesson taught
  • Total revenue
  • Revenue by category
  • Total fittings
  • Average order value
  • Close percentage
  • Renewal percentage
  • Number of referrals
  • Range revenue per student
  • Rounds played by students
  • Food and beverage sales to students

In choosing what numbers to track, you’ll want to consider what your club or facility cares most about. Which metrics will help you illustrate the monetary value you bring to the table? What coaching-related activity most drives the overall success of the club? What’s most important to the facility’s bottom line? And, obviously, what’s most important to your own bottom line?

Managing by measuring is always a three-phase exercise—historical, current and future business. Start simple: How many lessons do I have scheduled in the next month? Next three months? Next 6 months? Next 12 months? Going out a full year may seem like overkill, but once you set up that data point you’ll want to continue monitoring it.

Your lessons-scheduled may be your most important indicator of success. The more lessons you have scheduled, the more you’re going to teach. The more you teach, the more people get better. The more people get better, the more they buy, and the more they tell their friends about your services.

When you’re the busiest game in town you can also charge more for your services. Funny how charging more should reduce the number of students you have but often has the opposite effect—there’s a real perception out there that more expensive coaching means better coaching.

A high volume of lessons on the books is important for your business but it’s even more important for your students’ improvement. So often there is a long span of time between lessons with a student only to have them come back looking the same as they did before their previous lesson. Movement patterns take time in ingrain. The more time you have with your students the more likely they are to get better.

Meanwhile, all that time spent with students will strengthen the relationship and deepen the trust. That additional trust will open up more opportunities for clubfitting and therefore merchandise sales as well as golf trips and other potential revenue streams. Again, none if this is as important as your students playing better golf. The additional time spent with them will take you beyond just being a pro they come to for tips. It will allow you to become their golf advisor, their friend and—most important—their trusted coach.

Want more tips of the trade? Checkout more instructor articles on our knowledge base


Your time between lessons needs time-management discipline

Feb 10, 2020

The between-lesson period is valuable to instructors and tends to be under-utilized, even wasted. Here’s how to make it a business asset.

For coaches who are back-to-back with lessons all day, deploying between-lesson time effectively isn’t an issue. But most teachers have a fair amount of down time. This time should be managed wisely, if you wish to become as effective and financially successful as possible. Poor use of in-between time tends to be particularly common with instructors who are building a book of business and starting to become quite busy.

As for those full-book coaches mentioned above, they actually need to create schedule breaks. Blocking a half hour of time on your schedule in the morning and a half hour during the afternoon (as well as a lunch break) allows you to recharge. Even coaches who appear to have endless energy run into challenges if they try and grind through the day without breaks.

If nothing else, they’ll tend to fall into a pattern of always running late—a prime source of customer complaints. And while they seem to have unlimited energy it’s an open question whether the last student of the day got their best effort. Making time in your book to regroup leads to consistent performance. Your customers will appreciate it.

Extra time has to be used effectively. It’s the key to being able to finish the day and truly leave things at work—instead of going home to a pile of business-maintenance chores. Vow to yourself that you’ll accomplish as many business tasks as possible during scheduled breaks. In-between time should first be used for outbound calls and emails to students who currently aren’t scheduled. Call them and see how things are going, with your goal being to book their next session. Using this valuable time to call people who have left you a message to book another lesson is a misuse of time. Nothing addresses this issue like a good online booking service—set one up, if you haven’t already.

Again, some of it is recharge time. After you’ve reviewed key takeaways with your students, delivered their homework and booked their next lessons, you need to get away by finding a quiet place on property where you won’t get sucked into conversations that aren’t productive.

Also, don’t waste your unbooked time by simply going long in your lessons and eating up your break time. The longer lessons go, the more likely teachers are to give students too much information. And a confused student does not make for a successful student. Don’t try to wrap up your lessons by “ending on a good one,” as you may be there all day. Yes, there are times when you need to give someone an extra few minutes, it just can’t be standard procedure. Students appreciate starting on time and ending on time. A coach who is constantly behind schedule creates frustrated students.

So, study your habits. Seek the opportunities for productivity and organization that you may have been missing. Do this well enough and you may find time to actually practice your game a bit between lessons! Want to learn more tips of the trade? Check out more instructor articles on our knowledge base


NBC Sports Group and MPower MSL Announce Strategic Partnership to Connect More Golfers Around the World to the Game

Jan 22, 2020

Australia’s Leading Online Golf Destination, iSeekGolf.Com, to be Operated by NBC Sports’ GOLFNOW within the World’s Largest Tee Time Marketplace

 

ORLANDO, Fla. (Jan. 22, 2020) – NBC Sports Group and MPower MSL (ASX:MPW)(MSL), operator of the tee time booking platform iSeekGolf, today announced a long-term, strategic partnership to enhance the online tee time booking experience for golfers everywhere.

 

The partnership will boost innovation and product development for the benefit of golf courses and golfers throughout Australia. NBC Sports' GOLFNOW will assume operations of iSeekGolf.com as an extension of its current tee time distribution platform, connecting iSeekGolf’s golf club partners with more than 3.5 million registered GOLFNOW users who can book a tee time at a selection of over 400 partner courses in Australia and nearly 10,000 around the world.

 

MSL customers can continue to advertise and sell their available tee times on GOLFNOW/iSeekGolf, while golfers will enjoy the ease and convenience of searching and booking tee times on one platform.

 

“Providing solutions for more than 9,000 golf courses around the world, GOLFNOW’s tee time distribution marketplace, as well as its best-in-class technology and services, position us as an industry leader at the intersection of golf and technology,” said Brian Smith, general manager, GOLFNOW & Emerging Businesses. “This partnership with MSL further solidifies our commitment to invest in golf in Australia and will benefit from the distribution and marketing reach of GOLFNOW and the brand recognition that iSeekGolf already has built among golfers across the country.”

 

“MSL is pleased to partner with NBC Sports, one of the world’s leaders in digital business driving innovation into sport with its technology. Our technology platform has centralised golf membership and handicapping in 11 countries and helps run some of the world’s most iconic sports, leisure and hospitality organisations, including 60 percent of the English Premier League,” said Craig Kinross, MSL’s Director of Strategy. “Our partnership with NBC Sports’ GOLFNOW to operate iSeekGolf will provide great benefits to Australian golf clubs and golfers into the future by providing access to our industry-focused, market-leading technologies.”

 

GOLFNOW, which launched in Australia in 2017, is part of the NBC Sports portfolio of golf-lifestyle businesses tailored to the needs of passionate golfers. The portfolio also includes GOLF Am Tour, the world’s largest amateur golf tour with events held across Australia, China, New Zealand, and North America; and GOLFPASS, a digital membership program that connects golfers with hundreds of perks and benefits related to the things they love to do most, like playing golf, improving their game, watching great videos, shopping and traveling. GOLFPASS launched in Australia in October 2019, following earlier introductions in North America (February) and the U.K. & Ireland (July). MPower MSL is a global provider of hosted SaaS and on-site solutions to clients in the sport, leisure and hospitality sectors with 1,200-plus customers in more than 25 countries.

 

 

ABOUT NBC SPORTS GROUP’S GOLF DIVISION

NBC Sports Group’s GOLF division delivers multimedia golf content, technology, and services. Anchored by GOLF Channel – co-founded by Arnold Palmer in 1995 – GOLF content is available to nearly 500 million viewers in nine languages across more than 70 countries around the world. GOLF features more live coverage of the sport than all other U.S. networks combined, including global tournament action from the PGA TOUR, LPGA Tour, European Tour, NCAA, THE PLAYERS, The Open, Olympics, Presidents Cup, and Ryder Cup, as well as high-quality news, instruction, and original programming. Delivering unmatched coverage from the world of golf via GOLF Digital, fans can access 24/7 live streaming through the NBC Sports App, as well as complimentary coverage via PGA TOUR LIVE on NBC Sports Gold. In addition to these all-encompassing media platforms, NBC Sports connects the world to golf through a wide array of technology and lifestyle services, including GOLFNOW, the world’s largest online tee time booking platform; GOLF Business Solutions, solving business needs through leading technology, marketing, and services; GOLFPASS, an all-in-one digital membership delivering comprehensive benefits tailored to the modern golfer’s lifestyle; Revolution GOLF, the world’s largest direct-to-consumer digital platform in golf, offering best-in-class video instruction and game improvement products; GOLF Advisor, the ultimate digital destination for the traveling golfer, featuring the largest number of user-generated golf course ratings and reviews in the industry; GOLF Academy, a North American network of instructional facilities; and GOLF Am Tour, the world’s largest amateur golf tour. GOLF’s global reach originates from its world headquarters in Orlando, Fla., and extends to its international office in Belfast, Northern Ireland; regional offices across North America, Europe and Australia; and also includes collaborations with Sky Sports, and serving as the Official Media Partner of St Andrews Links.

 

About MSL Solutions Limited

MPower MSL (ASX:MPW) is transforming the sports, leisure, and hospitality sectors globally. Some of the world’s iconic sports and entertainment companies and PGAs rely on MSL every day. We create the systems that connect every department of a business from point of sale and club membership to marketing, financials, and the workforce to deliver real-time visibility on staff levels, customer engagement, profits, and revenue. It’s these pieces that work together that turn ordinary moments into extraordinary memories.

To discover more about MSL please visit www.mpowermsl.com

 

 

-NBC Sports Group-

NBC Sports Group Media Contacts:

 

Suzanne Pelizzari

Executive General Manager, Sales, Marketing & Partnerships

MPower MSL

Suzanne.Pelizzari@MPowerMSL.com

 

Dan Higgins

Communications Editor

GOLF Channel

Dan.Higgins@GolfChannel.com

+1-407-355-4018